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Is a manufacturer of babagli of luxury and is facing strong competition from low-cost imports and must decide how to protect your brand and how to create new markets for its products.Hudson points out in his advertising that its products are 'made in america' but the competition of Asian companies that sell similar products at low cost has caudate the reduction of market shares, the direction has decided to increase its sales by entering the European market in Germany, France,Italy and Switzerland and has set up a focus group to find out how consumers perceive his trademark hudson has three choices or sell the product at a low price manufactured in countries such as China and Asia, where the work costs little or continue to sell at prices while maintaining the 'made in America' or exploit the e-commerce and sell at more competitive prices.
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