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Channel 4 and Honda turned to a team of skydivers to solve the problem of viewers of television advertising. On Thursday evening the issuer sends live during a program 19 stuntmen that mimics the brand of the automobile manufacturer. this campaign and the last attempt to insert advertising and for the senders to find alternatives for the spots.
Andy Barnes,Commercial Director of Channel 4, says that they have instilled a pause. Honda has launched a new campaign of brand to accompany his fourth year of sponsorship for the Channel 4 documentary, focusing on the evolution of the brand and the heritage.
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